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Automated Industrial Robotics (AIR) unites technical depth, operational strength, and modern capability in a single partner built for ambitious manufacturers.
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Medical
Driving innovation in medical device assembly, surgical instruments, orthopedic, cardiology & CRM, peripheral and continence care, and more.
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AIR partners with leading pharmaceutical companies to design, build, and support advanced automation systems for complex, highly regulated production environments.
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Enabling startups, global semiconductor equipment OEMs, and semiconductor fabs to scale to high-volume production systems.
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Proven experience across a wide range of food and beverage manufacturing processes and products including tea, bakery, pet foods, ready meals, beverage and tobacco.
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We bring the latest automation thinking, expertise, and equipment from ultrasonic welding, clipping, screwing, and snapping to materials handling, inspection, and traceability.
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AIR brings together deep, specialist automation expertise to deliver complex solutions across cosmetics, personal care, pet care, and electronics manufacturing.
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AIR combines deep engineering expertise, industrial scale, and advanced capability in one powerful partner for ambitious, progressive manufacturers.
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Deep process and systems expertise, engineered to optimize performance, efficiency, and long-term operational success.
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We partner with ambitious, progressive manufacturers across the medical, pharma, semiconductor, food & beverage, automotive, and consumer goods sectors. Discover how AIR can help your drive innovation, efficiency, and scale.
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Emerging technology,
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AIR in Silicon Valley focuses on high-tech industries, offering specialized expertise in semiconductors, medical products, renewable energy, emerging technologies and data storage. Across our six sites, we work in a range of sectors:
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Medical, pharmaceutical
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AIR in Shannon, Ireland focuses on advanced automation for the MedTech industry. Across our six sites, we work in a range of sectors:
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Deep expertise for
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Across our six sites, we offer specialized expertise and automation innovation to a range of sectors:
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Pharma, medical, food and beverage,
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Across our six sites, AIR works in a range of sectors:
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Medical devices, filling
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AIR in Sligo, Ireland delivers advanced automation solutions for medical and life sciences manufacturers, including flexible filling systems and high-speed filling systems. Across our six sites, we work in a range of sectors:
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Deep automotive
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AIR in Rochester Hills specializes in the design and manufacture of fully integrated stand-alone assembly, specialized machines, and automated and secondary assembly equipment. Across our six sites, we work in a range of sectors:
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Why OEMs Should Outsource Product Development & Manufacturing

This post originally appeared on owensdesign.com. Owens Design is now part of AIR.
Why OEMs should outsource product development and manufacturing

If you are an OEM, you already have great engineering and manufacturing; why would you outsource anything? This blog lists three reasons that OEMs should consider outsourcing.

1. Focus on What You Do Best

Your differentiation is your IP and that’s what customers value. That is what you must do and do well.

But factory equipment is not just the interesting bits – it also includes material handling, environmental controls, air and fluid handling, frames and skins, and all that “other stuff” in the platform. Sometimes there are also peripheral pieces of equipment or modules, like loaders, dryers, heating and cooling stations, and other things necessary for your product but not part of your differentiation.

As an OEM, should you tie up your capital to develop, train and retain engineering and manufacturing resources and expertise for these platforms and peripherals? Once you build such a team and complete the design, can you keep them engaged and busy? Can you retain the best employees? More to the point, is a world-class platform team a strategic asset, or an expensive distraction? And if it’s not world-class, are you giving up competitiveness?

Factory equipment design, even for platforms and peripheral equipment, is a specialized skill. If you need that skill, hire it only when you need it and for only as long as you need it, while focusing your energies and resources on doing what you do best: making your IP even more compelling.

2. Go Faster with an Expert

An in-house team may make sense for large OEMs with multiple product lines to effectively leverage a platform team. For small or specialized companies, especially startups, that doesn’t work so well. Do you only need to design a platform once, or are your sales sporadic (ex. build-to-order)? Maybe your customers demand sophisticated platforms (ex. semiconductor fabs) and you couldn’t acquire that expertise in any reasonable time, or cost, even if you wanted to. In such cases, leveraging outside resources is really the way to go.

How to Find the Right Custom Manufacturing Equipment Partner

How to Find the Right Custom Manufacturing Equipment Partner

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Outsourcing Product Development & Manufacturing

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3. Find the Right Partner

As for selecting an engineering and manufacturing outsourcing partners, trust is critical. As a knowledgeable OEM, you might be able ensure a successful outcome without trust using brute force with a massive spec and stacks of legal documents. But a legal remedy after a poor outcome isn’t all that helpful. At the end of the day, the engineering team needs to have the depth and breadth of talent and specialized knowledge to ensure a successful design. The manufacturing team has to be adept at assembling and bringing up equipment that has never existed before, and doing so in a way that produces reliable, replicable equipment.

Your partner must also mesh smoothly with your internal teams to ensure that both sides understand what each other needs, and can speak candidly about concerns, ideas and issues. The firm should be willing and able to act as a “trusted advisor” and select the best possible solution, whether or not it means a project for them today. These practices are what create trust.

A skilled design and build company with deep knowledge of your market will create the platform you need, even if it doesn’t look like what you originally asked for. They will carry you through, at a minimum, through pilot production, cost optimization and often even ongoing volume production depending on your cost and volume targets. Ideally, they should also be able and willing to help you transfer mature designs to an appropriate contract manufacturer (CM), when the time is right. Your supplier should act like part of your team with a business model that provides mutual benefits for both companies.

Your Guide

OEMs that partner with an experienced engineering and manufacturing outsourcing partner can accelerate the design and manufacturing of the platform and focus more on developing their critical IP.

This is the last in our series of blogs introducing various manufacturing equipment options and the process for determining which is the best for you. Start with the first blog, or read our last blog: Dear Startups: Manufacturing Equipment is Not for DIY!

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AIR Silicon Valley, formerly Owens Design.
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Talk to AIR’s team about your latest manufacturing challenge. We’re here to help you bring your latest innovations to market quickly and at scale. Ideating, designing, building, commissioning, and supporting your next wave of automated manufacturing.