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Automated Industrial Robotics (AIR) unites technical depth, operational strength, and modern capability in a single partner built for ambitious manufacturers.
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Medical
Driving innovation in medical device assembly, surgical instruments, orthopedic, cardiology & CRM, peripheral and continence care, and more.
Pharma
AIR partners with leading pharmaceutical companies to design, build, and support advanced automation systems for complex, highly regulated production environments.
Semiconductor
Enabling startups, global semiconductor equipment OEMs, and semiconductor fabs to scale to high-volume production systems.
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Proven experience across a wide range of food and beverage manufacturing processes and products including tea, bakery, pet foods, ready meals, beverage and tobacco.
Automotive
We bring the latest automation thinking, expertise, and equipment from ultrasonic welding, clipping, screwing, and snapping to materials handling, inspection, and traceability.
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AIR brings together deep, specialist automation expertise to deliver complex solutions across cosmetics, personal care, pet care, and electronics manufacturing.
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AIR combines deep engineering expertise, industrial scale, and advanced capability in one powerful partner for ambitious, progressive manufacturers.
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Deep process and systems expertise, engineered to optimize performance, efficiency, and long-term operational success.
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We partner with ambitious, progressive manufacturers across the medical, pharma, semiconductor, food & beverage, automotive, and consumer goods sectors. Discover how AIR can help your drive innovation, efficiency, and scale.
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Emerging technology,
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AIR in Silicon Valley focuses on high-tech industries, offering specialized expertise in semiconductors, medical products, renewable energy, emerging technologies and data storage. Across our six sites, we work in a range of sectors:
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AIR in Shannon, Ireland focuses on advanced automation for the MedTech industry. Across our six sites, we work in a range of sectors:
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Across our six sites, we offer specialized expertise and automation innovation to a range of sectors:
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Pharma, medical, food and beverage,
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Across our six sites, AIR works in a range of sectors:
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Medical devices, filling
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AIR in Sligo, Ireland delivers advanced automation solutions for medical and life sciences manufacturers, including flexible filling systems and high-speed filling systems. Across our six sites, we work in a range of sectors:
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Deep automotive
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AIR in Rochester Hills specializes in the design and manufacture of fully integrated stand-alone assembly, specialized machines, and automated and secondary assembly equipment. Across our six sites, we work in a range of sectors:
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Proof of Principle: De-risking Complex Automation Concepts

This post originally appeared on modular-global.com. Modular Automation is now part of AIR.
engineer reviewing cable configurations

Developing custom automation solutions to advanced, complex manufacturing challenges is a process that takes substantial talent, innovation, and a healthy appetite for risk. For these projects a Proof of Principle (PoP) approach is a successful method of de-risking and proving the feasibility of proposed automation concepts.

Prior to manufacturing a final solution, it is important to identify potential challenges that could hinder the development process or affect the performance of the solution. Failure to do so can be costly as the final solution may not perform as required.

An experienced automation partner will have a wealth of skills in developing custom solutions. However, even with this expertise, each customer’s project is unique and there will always be some unknown factors and challenges to solve. These challenges can arise from:

  • Changing or upgrading a manufacturing process
  • Going from a manual to an automated solution
  • Integrating a new technology
  • Establishing a process for assembling a new product
design team discussing proof of principle options

The Proof of Principle Approach

Proof of Principle is a quick, cost-effective approach used to mitigate risks and challenges identified during Concept Development. Using existing test cells and rapid prototyping, testing and development is carried out to prove the feasibility of the proposed concept solution.

It is a collaborative approach with your supplier where they will gain a deep understanding of your product, materials, processes, and application. Working closely from the outset will pay great dividends – ensuring you enter full-scale development with confidence that the solution will deliver exactly as intended.

engineer reviewing cable configurations

The Benefits of Proof of Principle

Using a Proof of Principle approach to de-risk challenges prior to commencing an automation project offers many advantages:

Early Risk Mitigation: Risks identified during the Concept Development phase can be isolated and mitigated through reduced-scale trials and rapid prototyping, reducing the technological risks carried into the project, saving time and costs.

Prove Key Technologies & Concepts: Key technologies & concepts are evaluated and proven with minimal investment earlier in the project, and off the critical path.

Foster Deep Partnerships: Investing time and expertise in the planning phase of a project allows the equipment manufacturer to develop a deep understanding of your products, processes, and desired outcomes. This creates a true partnership mentality – customer and supplier working together to solve a challenge.

Accurate Time & Cost Forecasting: Risks are eliminated, mitigated, and managed prior to commencing the main project which helps deliver accurate cost and development forecasts for the entire automation project.

Unlock Previously Unviable Projects: A Proof of Principle can unlock previously unviable projects seen as too high risk due to an element of the concept. With a small investment to mitigate this risk, potentially larger gains can be realised.

Partner With Automation Experts

With over 35 years’ experience delivering bespoke equipment in the highly regulated MedTech sector, Modular Automation is ready to handle your next project.

Our successful Proof of Principle methodology enables us to tackle any challenge, from implementing innovative new designs to the latest technologies.

We’ll partner with you to establish a deep understanding of your products, processes and desired outcomes; working together to find the right solution, eliminate risk and deliver a bespoke automation solution that fully meets your needs.

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AIR Shannon
AIR Shannon, formerly Modular Automation.
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Talk to AIR’s team about your latest manufacturing challenge. We’re here to help you bring your latest innovations to market quickly and at scale. Ideating, designing, building, commissioning, and supporting your next wave of automated manufacturing.